Graphic

CommunityConnections

Bayswater Station for Transperth

  • Brand Identity
  • Graphic Design
  • Logo Design
  • Motion Graphics

Bayswater Station marked a major milestone in WA’s Metronet transformation, and Studio Scotts was engaged to bring its public launch to life. We developed a bespoke illustration suite, led creative for the full campaign, and managed rollout across digital and print assets. The goal: build excitement, inform the public, and give this new station the visual welcome it deserved. Every asset was designed to feel fresh, community-focused and uniquely Bayswater.

Bayswater Station for Transperth
The Brief

A new station, a new identity - bold, clear and community-first.

PTA needed launch collateral that would capture the spirit of the new station and resonate with a wide cross-section of the public. This wasn’t just about timetables or announcements, it was about placemaking. The campaign needed to educate commuters, guide foot traffic, and celebrate the evolution of one of Perth’s busiest transit hubs. Studio Scotts was tasked with bringing warmth, clarity and creativity to a multi-channel rollout that spanned posters, wayfinding, social content, press ads and more.

Bayswater Bus Stop Poster
The Brief

Vibrant, clear, and community-ready.

We created a suite of custom illustrations inspired by the architecture, movement and urban setting of the new Bayswater Station. These formed the visual centrepiece of a cohesive campaign language, rolled out across print and digital touchpoints. Key deliverables included large-format signage, community handouts, social media tiles, and event-day collateral. The result was a launch campaign that felt energetic, functional and visually distinctive — delivering on PTA’s goals for visibility, engagement and community connection.

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Campaign digital asset
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Contact Studio Scotts
  • 6A Aberdeen Street
  • Perth 6000