Movingabrandforward

Following Fremantle Ports’ decision to evolve its corporate brand, we were engaged to develop a comprehensive Corporate Style Guide including the creation and rollout of a new visual device: the ‘interchange’. This motif became central to expressing the port’s identity, representing connection, movement and impact across land, sea and community.

Our role was to translate Fremantle Ports’ purpose and values into a cohesive brand system that would guide all future communications. From stakeholder documents and event material to digital assets and high-profile publications, we ensured every application carried the brand forward with clarity and consistency.

We delivered a comprehensive range of branded assets, maintaining absolute alignment with Fremantle Ports’ colour systems, layout structures and accessibility requirements. We developed infographics, diagrams and report templates that clearly communicated operational complexity while reflecting the confidence and clarity of the primary blue palette. For the annual report, we managed layout and design across all sections, ensuring a visually unified document that met both internal benchmarks and public-facing expectations. The result is a brand expressed with precision, modern, consistent, and ready to move with the port’s purpose.