Forginganewidentityforafuture-focusedresourceleader.
Kalgoorlie Nickel
- Brand Identity
- Publication
- Research
Nickel is a critical mineral for the future, and Kalgoorlie Nickel needed a brand to match that ambition. Studio Scotts was brought in from day one to build a bold, future-focused identity and roll it out across every touchpoint. From logo design and style guide to photography, website and print assets, we crafted a brand that reflects the company’s strength, clarity and connection to country. A visual language built to grow with them, clean, confident and distinctly Kalgoorlie.
Establish a new player with clarity, purpose and polish.
As a new entrant in the resource sector, Kalgoorlie Nickel needed a brand that felt established from the start. One that would earn the trust of stakeholders, signal confidence to investors, and speak directly to the community. Our brief was to create a complete brand identity system including logo, colour palette, type hierarchy and design assets. This would be supported by custom photography and a fully responsive website that could carry the brand story clearly and credibly across all platforms.
Grounded in place. Built for progress. Designed to scale.
We delivered a sharp, cohesive identity with strong visual architecture and room to grow. The logomark draws on regional forms and mineral cues, supported by a versatile colour system that balances warmth and strength. Photography captured both the landscape and the people behind the project, helping to humanise a technical story. The website, designed and developed by Studio Scotts, puts clarity first with clean layouts, intuitive navigation and seamless responsiveness across all devices. With brand, content and delivery all handled in house, we ensured every element worked together visually, strategically and operationally.
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