Anythingbutordinary
My Event Mate
- Brand Identity
- Logo Design
- Publication
- Research
Studio Scotts was brought in to shape the face of My Event Mate, a new business built to streamline event day operations. We led the brand from the ground up, crafting a bold logotype, defining the visual language, and building out a vibrant, energetic identity system. From colour to typography, iconography to application, every element was designed to feel smart, sharp and ready to move. The result is a brand that shows up with confidence and clarity, it's playful, professional, and unmistakably event-ready.
Built for both sides of the event: backstage hustle, front-of-house ease.
The team behind My Event Mate needed a brand that could cut through a crowded landscape while feeling approachable, modern and easy to use. Their vision was clear: create an identity that speaks to both sides of the event world from the chaos behind the curtain, to the seamless experience out front. The brand needed to balance functionality and flair, appealing to organisers, staff and vendors alike, while remaining scalable across digital and physical environments. Our challenge was to translate that ambition into a strong, adaptable visual system with clear brand assets for rollout.
We delivered a bold, future-facing identity with energy and purpose.
The logotype is clean and dynamic, supported by a colour palette built for contrast and clarity across screens and signage. Custom iconography adds flexibility, while the typography brings structure and movement. The final brand toolkit included a comprehensive style guide, social templates, and UI mockups to support rollout across app, web, and print. Every design decision was made with usability in mind — building a brand that looks great, works hard, and stands out in the crowd.
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